The Rundown with Sharareh Siadat | Routine Rundown Podcast | Well+Good

If you’re looking for someone who is reclaiming and rewriting the beauty narratives as we’ve known them, look no further than founder of TooD Beauty, Sharareh Siadat.

In this episode, Sharareh shares her personal journey of reclaiming her beauty narrative as an Iranian girl who was bullied for her features and how TooD Beauty was born out of her desire to create a brand that spoke to all women, regardless of their race, ethnicity, or background.

HOST: Zoë Weiner ( ), Senior Beauty Editor at Well+Good

You can watch Zoe in her true glitter bomb form here ( )

GUEST: Sharareh Siadat, founder of TooD Beauty

You can find more from TooD Beauty here ( ) or keep with Sharareh on social here ( )

00:00 Welcome to Episode 2 of Routine Rundown
01:16 Reclaiming beauty narrative
03:21 Clean beauty and self-expression
09:19 Motherhood and self-acceptance
10:04 Self-acceptance and representation
13:44 Defining beauty
17:12 Makeup as a form of play
21:00 Gender-inclusive beauty
23:45 Pandemic's affect on makeup
27:25 Persian heritage in beauty routine


Well+Good Senior beauty editor and host Zoë Weiner never turns down an opportunity to ask top dermatologists, hair stylists or celebs about their beauty routines—down to the exact eyebrow brush they swear by. In each season, we’ll vet the products that have been sitting in your cart, talk through all the latest trends and learn the why behind the routines that prepare us for each day. Get the rundown with new episodes on Mondays and Thursdays because we know routines aren’t made in one day!

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Find the wellness that fits your frequency with podcasts from Well+Good Studios. We invite you to listen in as we learn about healthy living from the most interesting experts, thought-leaders, and celebrities in wellness. Discover shows that will help you reimagine what it means for you to live well, from the voices of Well+Good.

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