How Grocery Stores SCAM YOU!!

Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks!
0:00 Introduction: How supermarkets trick you
0:53 Grocery store real estate
1:46 Supermarket tricks
2:41 Color marketing tactics in grocery stores
5:11 The checkout line
6:19 Price and sales tricks
7:14 Label tricks
10:03 How to combat grocery store tricks
Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store.
Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control your food shopping experience, such as manipulating grocery store layout, artificial smells, and floor texture to slow you down.
Supermarkets will place high-priced items near low-priced items and use color marketing tactics to their advantage. They also use social proof, such as retail tricks like “best seller” or “customer favorite,” to boost sales. The cereal aisle is the most profitable aisle!
Around 16% of the total sales of a grocery store are purchased from the front of the store! It’s no coincidence that candy lines the checkout aisle.
Labels are also very tricky, and similar marketing tactics are employed! Just because a product is labeled “natural” or “organic” doesn’t mean it’s not filled with sugar and starch.
To combat these supermarket tactics, avoid grocery shopping with kids or if you’re hungry and tired. Write a list and stick to it! Shop the perimeter of the grocery store, and don’t go into the junk food aisles.
Dr. Eric Berg DC Bio:
Dr. Berg, age 59, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.
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Disclaimer:
Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.
#keto #ketodiet #weightloss #ketolifestyle
Thanks for watching! I hope this helps you understand some of the supermarket psychology used to trick you! I’ll see you in the next video.
The more I go in grocery stores…the more fake food I see everywhere! I’m up early to go to my local farmers market 🤗
Natural flavors could be aborted, baby fetuses!
@@BlissfullyBearFoot me too
I wish I find a local farm to provide for my needs.
Good for you
Going today!!
The power of suggestion even on a subconscious level is extremely powerful!
Marketeers use psychology to manipulate….
Won’t work on me
That’s how people are constantly being hoodwinked by the greater good.
Thank you for not playing any tricks on us Dr berg!! Your help is beyond measurable have a great day!!
Lol, he certainly plays tricks with thumbnails and titles. Also, with his editing.
Walmart seems to move their groceries all over the place every month, then I wander around the aisles trying to find what I came in for😡
Sprouts does the same thing. . .
I know, they do the same here in Great Britain. Just found out about the baking bread smell always thought was made in-store, but no.
Costco does this too. They want you to look around
I stock at Walmart and that’s 110% not true. 🤷🏻♂️ also the individual store DOES NOT determine where products go the corporate office does. The corporate office even controls the temperature of the store
I agree with you.. I also work for Walmart, but it’s still marking. Eye level for adults, then lower to intice children… sugary, like candy at checkouts..
Tricky little buggers… Thanks for the heads up😉
Most welcome!
Fascinating.
I’m 55 and consume mostly red meat. I gave up processed foods and most sugar and carbs a few years ago. It was a game changer.
I feel and look much better.
I concur. Red meat seems to be the most filling and least inflammatory to my body.
@@scottcurtin2598 good job! 👍
What about bacon or eggs?
Do you always do organic grass-fed? I can’t always find/afford this.
@@katrinabennett2759 Organic? I know several small beef producers, there isn’t really such a thing as “organic” beef. Good producers will vaccinate their cattle against several diseases but abstain from antibiotics unless a particular animal gets sick. Also, all cattle is grass raised, some are ‘finished’ in feed lots on grain, some producers finish their cattle on grass. Grass finished takes longer to reach market weight depending on the breed, so it will be more expensive. Just buy good beef, I buy from the small producers sometimes, but mostly Costco. Costco (Kirkland) beef is excellent.
I have never wanted more junk food ever until I actually get to the grocery store (I am an organic everything girl!) and it’s all because the moment I get there it’s like BAM it’s all in my face and it looks so pretty and yummy!! Dr Berg can’t be more right with all this information!!! They play all kinds of tricks on us with the real estate of their products in order for us to buy it. It’s nothing short of sorcery.. If my husband does the grocery shopping, he definitely falls victim and comes home with a bunch of junk food 🤪🙄😳😠
The sad part about organic not everything is organic it’s just a label. I’ve watched a worker switching eggs out of another brand of eggs, not organic, to put into a carton of organic eggs only because some eggs were broken. I just couldn’t believe it. Imagine we’re all drinking organic juice supposedly when, in actuality, it’s not organic it’s only a stamped label…..
@@2022universallovethat worker should be fired or the manager allowing her to do that should be fired
My husband thinks I’m lazy for ordering my food at Walmart but I tell him, it not only keeps me in budget, but I also don’t buy things that are not on my list!! I rather shop alone because my bill is always higher if not
@chantellmendez I’ve shopped walmart online and that is so true. You buy what you need,nothing else
Walmart is the last place I buy food
@@mrscott01where is the 1st?
If I only need paper products, I will NOT go to Costco. 😂😂 🧻 I’ve saved hundreds of dollars this way.
Walmart sucks
I rarely go into a grocery store, I don’t eat bread, I don’t drink milk, get my veggies, eggs and grass fed meat from a local farm, I get raw sheep cheese from Amazon and fresh fish locally on a Tuesday. This is all thanks to Dr Berg, my diet was mostly processed food up until 2 years ago.
@@jordana2587 awesome!
Grocery store owners are literally con artist. Keep in mind too: the FDA is allowing this poison in the food. Cant trust the FDA either.
Is it less or more expensive ?
Our body’s ability to recover itself and become stronger with the right diet, even after years of junk food and dietary neglect is truly amazing.
Nice!
If you are going to the store for just a few things don’t grab a cart – pick up a hand basket. It really reduces the temptation to keep throwing in stuff that you didn’t intend to buy.
I mostly even have no bag and cart, just keep everything in my hands to prevent excessive buying things I don’t need.
Agreed!
Smart move but 6 healthy items is like.. 60;bucks and that’s hard to navigate
Facts
Also carrying the baskets is a good workout especially with glass bottles of organic pomegranate juice
Since going low carb my grocery shopping is simpler and faster. One of the first things I noticed is how much the store is filled with crap I don’t need but they try to make me want.
Yep.
90% of it is the non-food crap I’ll never buy again. I don’t even see it anymore, so it actually makes getting the real, good food easy and fast.
I was just thinking the other day how 90% of what’s in the store is carbohydrates. The day after I stuff my face with that trash, I’ll wake up wearing it. I know this because I did it for over a decade.
So many of these products are dressed up to appear healthy when they are in reality junk food. Even claims of “reduced sugar” are a red flag more than anything. They’ve taken sugar out and replaced it with various artificial sweeteners and fillers to restore the bulk. The fillers are no better and often worse than the sugar they took out! What a world.
Likewise
Thanks to Dr Berg and others who are advocates of fresh foods.
Never shop hungry. Always pay Cash!
Yes!!! Cash is still king. Even though they’re trying to eliminate it👎🏾 My apartment complex sent everyone an email saying they won’t be excepting cash anymore😑 I don’t see how they can do that when cash is still legal tender.
That pfp is great
I use my card all the time … I’m fine with that.
@@boink800 it’s a great tool for retailers to track your spending and market more products to you accordingly.
@@TL71913that’s illegal
Not only heavily processed & dodgy ingredients but packaged in heavy plastics or processed & cooked in their packaging 🤮 the supermarket is mostly full of rubbish.
Some products in plastic say “cook in bag” 🤣🤣🤣😭GROSS
When he said, people go and buy a lot of food before it snows thinking,they will die they will starve to death…and that never happens. On point! 🎯Especially in the South. 😂
Bread and Milk!😂
Beans and cornbread!
We do this in the midwest too, but to be fair, i have no idea how long its gunna take for the ice patch at the end of my road to melt, since the city does very little about subdivisions and i dont wanna go anywhere for a week when its crummy outside.
This is true, for the most part. lol In north Alabama in the early 90’s we had a week long power outage with snow and ice on the ground. Never say never. 😂😂
Built display cases for a living. Yes, all true. Nice job! Well said. Even clipped and saved this for my kids!
You’ll never find coupons for fresh, whole foods. It’s always junk food and chemical laden products!
YEEEEEESSSSSSS!!!! I would always complain to my mom that I could never use coupons in college because all the food I buy was fresh. Even for the good non perfumed soaps, I shop elsewhere to avoid synthetic fragrances.
Imo, fresh whole foods are regularly on sale based on season/holiday, which is 100x better than requiring a coupon (either physical or digital). Fresh whole foods are automatically on sale price at the register (unless the staff are behind on schedule). Coupons have the ability to place a limit and if you don’t have a coupon, you don’t get the sale price as advertised.
Very true
That may true for where you shop, but not so where I shop. There are frequently coupons and specials for items in the produce department. I shop at H-E-B.
Noticed that, too. My grocery loyalty card offers & sales are mostly junk food. They’re always fishing to get me to try new things that are pretty bad. Some of it’s partly my fault, tho. I do enjoy sugar-free ice cream & ultra thin crust pizza. Which leads to a barrage of other junk offers.
We have mastered the grocery store, as we never shop the center of the store, only the perimeter.
Secure the perimeter
Another great tip: don’t go grocery shopping when you are hungry. Your hunger/cravings combined with all the tricks mentioned in the video makes it a LOT harder to stay disciplined. Or just go carnivore. Never cravings or really hungry, and the only areas needed to visit are meat and eggs. Supermarkets are now a 5-minute stop for me – if I even go there because often much better quality meat and eggs can be found at local farmers, butchers or farmstores. It is so much easier not to get lured into buying crap if you don’t go to places where crap is sold. Just like it is much easier to not eat crap if you make shure it is not in your house…
If you think about it, it really is pretty simple to stay away from these things. But we tend to tell ourselves we “need” otherwise….
If they got rid of all the Unhealthy Foods in the store it would be an almost empty place
True.
I work as a Cashier for a major Grocery Chain. I will tell you how much crap people buy!! And then they complain about thier total amount due!!
And complain about how they feel like crap all the time or just generally look like death 💀
They may complain about their Health too! It all coincides!
@@lorivalentine5846
Yes, they tell me about their ailmints and how they have Diabetes.
Complainers complaining about complainers.
@@kenwilliams4086 And here you are complaining about the complaining and the complainers…vicious cycle, isn’t it?