A Discussion on the Role Fragrance Plays in Our Lives | Routine Rundown Podcast | Well+Good

What role does fragrance play in our lives? In this episode, we’re speaking with the owner and creative director of Phlur, Chrishelle Lim, whose fragrances take on a life of their own when they hit social media. We dive into the inextricable link between fragrance and emotion, and chat through how to build a scent wardrobe so you can embrace that relationship in your everyday life.

HOST:  Zoë Weiner, Senior Beauty Editor at Well+Good
GUEST: Chrishelle Lim, Founder, PHLUR
You can find more from Chrishelle here and check out PHLUR here

Keep up with all things Chrishelle here:
Keep up with all things PHLUR here:

00:00 Welcome Back to Routine Rundown
3:33 Storytelling in Fragrance.
07:10 Fragrance as personal storytelling.
08:18 Fragrance Wardrobe.
13:44 Missing Person fragrance.
15:22 Skin musk and memories.
19:00 Fragrance goes viral.
22:35 Approachability in fragrance marketing.
26:13 Fragrance trends and routines.

Well+Good Senior beauty editor and host Zoë Weiner never turns down an opportunity to ask top dermatologists, hair stylists or celebs about their beauty routines—down to the exact eyebrow brush they swear by. In each season, we’ll vet the products that have been sitting in your cart, talk through all the latest trends and learn the why behind the routines that prepare us for each day. Get the rundown with new episodes on Mondays and Thursdays because we know routines aren’t made in one day!

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Find the wellness that fits your frequency with podcasts from Well+Good Studios. We invite you to listen in as we learn about healthy living from the most interesting experts, thought-leaders, and celebrities in wellness. Discover shows that will help you reimagine what it means for you to live well, from the voices of Well+Good.
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#fragrance #fragrancereview #beautyhacks #fragrancereviews #wellandgood


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  1. Pam VanCleave on May 9, 2023 at 4:02 pm


  2. Sea Lindemere on May 9, 2023 at 5:11 pm

    Thank you for a very authentic and informative discussion.

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